MISSION STATEMENTS

WHAT IS A MISSION STATEMENT? In the previous blog, I talked about creating a visual Vision Statement. There’s often a lot of confusion about whether a company should be using a Vision Statement, a Mission Statement, both or neither. Again, my advice is not the same as...

HOW TO ADAPT TO THE MODERN CUSTOMER

The ever-changing world of business has one constant: you must meet the demands of the modern customer. Whether you’re a large organization, a small family shop, a budding LLC, or just someone looking to dip your toes into the business world, we all have many things...