Strategic Planning, Creative Marketing Programs, Business Plan Development, Implementation/Action Strategies, Business Development
Doctoral Researcher – Industrial/Organizational Psychology:
Capella University, Ph.D. Degree 2016
Completion of Advanced Graduate Studies (CAGS) Certificate: Capella University 2012
M.B.A. Management and Marketing University of Wyoming, 2002 B.S. Business Management, magna cum laude, University of Wyoming, 2001 B.A. Political Science, cum laude, University of Wyoming, 2001 Honors Program Certificate, University of Wyoming, 2001
Community Involvement and Recent Honors
Selected BNI Downtown Networkers President 2014-15; Selected Kiwanis Florida District Chairman Community Service 2014-15; Elected to Kiwanis Florida District Executive Board 2013-14; Kiwanis Division 22 Lt. Governor 2013-14; Kiwanian of the Year 2012 & 2013; Safe and Healthy Children’s Coalition of Collier County, Board Member 2012-14; BNI SWFL Ambassador; Leadership Collier Vice-Chair Class of 2014; American Business Women’s Association National Top Ten Business Women 2012; Leadership Collier Class of 2009.
Growing up among small business owners who invest their life savings into their businesses, Macera developed a passion for helping small business owners. She pursued degrees in business and marketing to hone her expertise, and worked her way through school in supervisory positions with Wal-Mart Stores, Inc. There she gained valuable experience managing operations, human resources and training in stores with over $100 Million annual gross revenue. She worked with thousands of associates in that time, learning to adapt training and management methods to a vast array of personality types, ability levels, ages and attitudes.
Macera later joined Midwest Title, taking on dual roles in administration and marketing. She developed expertise in networking, creative marketing and motivational programs, and began coaching realtors in marketing and business practices. Many successful coaching endeavors, combined with her personal drive and caring spirit, inspired her role in the development of Business Dynamix in 2007. Macera considers her business the perfect opportunity to blend her passions for helping people, fostering successful businesses, continuous improvement and lifelong learning.